Analytics

Explore your traffic

Choose any period, compare it, save segments, and dig into paths, retention and sales.

1. 1

   Pick a period

   On the Analytics overview, choose a preset or set From and To dates, and compare with the previous period, the same period last year, or nothing.

2. 2

   Filter and save

   Click any page, channel, country, city, browser or campaign to filter by it, then save the filters as a view (a segment) to come back to.

3. 3

   Explore

   Analytics → Explore has Insights (the biggest changes), Paths (where people came from and went next), Properties, Items (e-commerce) and Retention.

4. 4

   Retention

   Add data-retention to the script to recognise returning browsers. It keeps a random ID in the browser, so ask for consent where the law requires it.

5. 5

   Notes

   Choose Add a note on the overview to mark a launch or outage on the chart.

Still stuck? Email us, or send feedback from inside the app.